Content built to convert, not just scroll.

20+

Active healthcare clients across DPC, specialty, and infusion care

3+

Platform-distinct voices per post

0

Generic captions — every post maps to a specific clinical message and audience intent

"Prevention is the plan." · Thrive Health DPC

Target

Men 25–50 who avoid the doctor. Reached during a cultural moment when the message lands without resistance

Angle

Reframes DPC membership around prevention rather than sickness. Meets the audience's existing mindset instead of fighting it

Style

Bold editorial type, navy/green brand palette, approachable male photography that removes clinical intimidation from the frame

Insight

"Included in your membership at no extra cost" eliminates the cost objection before it forms. Same-week appointments is the close

"Your patients need infusion care. We make it easy."

Target

Primary care physicians and referring specialists. B2B content designed for where providers spend time, not patients

Angle

Friction elimination: positions NextGEN as the referral partner that handles everything providers don't want to manage themselves

Style

Split clinical photography, teal-navy authority palette. Real patient setting builds trust that stock imagery never could

Insight

PCPs don't avoid infusion referrals because they don't care. They avoid them because the coordination lands on their desk. Three bullets eliminate every friction point in under 30 words

"Check your iron in the first trimester."

Target

Pregnant women and their OBs. Speaks directly to the patient to influence the clinical conversation before it happens

Angle

Patient empowerment with a specific, actionable ask: "ask your provider for a ferritin" gives her something to do before she leaves the scroll

Style

Clinical-meets-accessible split composition. Teal for authority, red for urgency. Pregnancy photography grounds the message in human reality

Insight

Empowers patients to self-advocate while quietly positioning Brodsky as the specialist they'll need when those results come back abnormal

"A hematologist treats more than cancer."

Target

General patients who've avoided hematology due to fear, and PCPs unsure when a referral is appropriate

Angle

Perception reset: one sentence dismantles the biggest misconception blocking self-referrals and physician referrals

Style

Stark editorial. Red-on-white with macro RBC photography creates unavoidable visual tension. Nothing soft, nothing comforting

Insight

The cancer association keeps patients away and keeps providers from referring. One declarative sentence removes the barrier. "brodskyhematology.com" closes with credibility, not a pitch

"Care That Follows You" · Evolve Concierge GYN Membership

Target

Women in Las Vegas considering concierge or membership GYN care. Specifically the ones who've felt dismissed or rushed by traditional practices

Angle

Life-stage positioning: frames the membership around the patient's whole journey, not a single annual visit

Style

Warm luxury editorial. Earth tones, serif typography, physician photography that anchors clinical credibility inside an aspirational lifestyle frame

Insight

Four bullets hit the known objections: wait times, rushed visits, access gaps, and menopause continuity. "PERSONALIZED CARE. LASTING RELATIONSHIPS." seals the premium positioning before the CTA ever appears

"Your Evolve Membership Covers:" · The full breakdown

Target

Patients considering Evolve for gynecology care, and those already in a DPC relationship looking for connected specialty care

Angle

Partnership positioning: shows the integration of gynecology and primary care as one experience, not two disconnected appointments

Style

Brand-forward botanical aesthetic. Cream texture, vine borders, rose and handshake emblems. Warmth and clinical unity through visual metaphor

Insight

The image carries the strategy. Two circles connected by one continuous vine. Visual proof that gynecology and primary care can feel like one experience

"Not all anemia is iron deficiency."

Target

Patients who tried iron supplements for anemia and saw no improvement, plus the referring PCPs who prescribed them

Angle

Diagnostic differentiation: separates hematology's specialized workup from primary care's default iron-first assumption, using B12 and folate deficiency as the proof point

Style

Warm editorial illustration, soft purple accent glow, approachable senior-patient portrait that keeps a lab-education post feeling human rather than clinical

Insight

"Low iron makes cells smaller, low B12 makes them bigger" turns a lab technicality into a shareable hook, while the neuropathy warning creates urgency without alarmism

"Your clotting tests can be normal and still miss this."

Target

Women with a lifelong pattern of heavy periods, easy bruising, or prolonged bleeding after dental work who have been told their bloodwork is normal

Angle

Underdiagnosis positioning: names Von Willebrand disease directly and reframes a lifetime of dismissed symptoms as a recognizable, testable pattern

Style

Minimalist product-shot metaphor: a magnifying glass over a card reading NORMAL, lavender gradient background that matches the brand's clinical-but-approachable palette

Insight

The five-point bullet list (periods always heavy, nosebleeds as a kid, a relative with the same thing) functions as a self-diagnostic checklist, the strongest kind of scroll-stopper for an underdiagnosed condition

"Correct the anemia before surgery, not after."

Target

Referring physicians and surgical patients with a procedure already on the calendar

Angle

Referral-generation positioning: frames pre-operative anemia correction as a fixable surgical risk and creates urgency around timing (weeks, not days)

Style

Clean hourglass metaphor with blue sand, high-contrast navy headline, direct Refer a patient CTA that speaks to a clinical audience rather than consumers

Insight

The graphic CTA (Refer a patient) speaks to physicians while the caption speaks to the patient, so one post works both sides of the referral relationship

"If your periods are heavy, your iron could be low."

Target

Women who have normalized heavy periods and chronic fatigue because it has always been like this

Angle

Hidden-diagnosis positioning: connects everyday symptoms (fatigue sleep does not fix, hair in the drain, feeling cold, winded on the stairs) to iron deficiency, then names the specific test standard bloodwork skips

Style

Editorial illustration, lavender wardrobe and calendar accents tying to the brand's purple palette, calm domestic setting that keeps a clinical message relatable

Insight

"The test that finds it is ferritin, and it is usually not included unless you ask. So ask." hands the patient a specific script for their next appointment, which is what turns awareness into a booking

"Bleeding after menopause is never nothing." · Get it checked

Target

Postmenopausal women experiencing any bleeding, a symptom many dismiss as minor or embarrassing to bring up

Angle

Urgency-without-alarm positioning: validates the two most likely outcomes (simple tissue thinning vs. something needing early detection) so the CTA feels responsible, not fear-based

Style

Soft cream and sage palette, botanical line art, a DO NOT WAIT ON THIS badge that acts as a visual urgency flag without alarm

Insight

Naming both the mundane and serious explanations up front removes the shame that usually keeps women from mentioning this symptom at all

"Raised in Las Vegas, serving Las Vegas." · Meet Dr. Toni Hodges-Wills

Target

Prospective members evaluating whether a concierge practice is worth the membership fee, who want to know who they would actually be trusting

Angle

Founder-credibility positioning: local roots plus credentials (DO, FACOG, MSCP) plus a stated philosophy of patient choice, not patient instructions, builds trust before any pricing conversation starts

Style

Warm studio portrait in an oval frame, editorial serif type, the same earth-tone palette used across the membership posts so the doctor's face becomes part of the brand system

Insight

"This is who is actually reading your message when you text the office" directly answers the biggest concierge-medicine skepticism: that direct access is really a call center

"Concerned about an itch? Skip the over-the-counter meds. Get it checked today."

Target

Patients currently self-treating a vaginal symptom with drugstore products that are not working

Angle

Diagnostic-accuracy positioning: BV, yeast, and trichomoniasis look identical to the patient but need different treatments, so guessing wastes money and delays relief

Style

Lifestyle photography of a hand reaching for products on a shelf, cream background, italic sub-headline that softens a sensitive topic

Insight

"Three boxes of the same cream and you still itch" is a specific, relatable failure state that makes the exam feel like the obvious next step rather than an overreaction

"A fever does not wait for office hours." · Reach out to Avi when it matters

Target

New and prospective members weighing whether a concierge primary care membership is worth it for after-hours situations, not just annual checkups

Angle

After-hours access positioning: turns direct provider texting into a concrete, visualizable scenario instead of an abstract membership perk

Style

Warm lifestyle photography, soft kitchen lighting that reads as evening, sage-green accent pill, consistent with the brand's calm clinical palette

Insight

The bulleted list (no phone trees, no unfamiliar triage nurse, no waiting and wondering) targets the specific frustrations patients associate with traditional primary care after hours

"No question is too small to text." · Reach out, even about the little things

Target

Existing and prospective patients unsure whether a minor symptom, a new rash or a lingering headache, warrants bothering their provider

Angle

Low-friction access positioning: normalizes texting about small concerns as the core value of the membership, not an occasional favor

Style

Close-up lifestyle photography of a hand texting with a visible skin mark, soft bathroom lighting, consistent navy serif headline treatment

Insight

Showing an actual minor symptom on camera, not a dramatic one, makes the no-question-is-too-small promise concrete instead of a tagline

"Here, you leave your physical knowing what your results mean." · Avi walks you through it, every visit

Target

Patients who have left a typical annual physical with a printout of numbers and no explanation of what they mean

Angle

Preventive-care differentiation: reframes the annual physical from a transactional checklist into a guided conversation, positioning comprehension as the deliverable

Style

Warm office photography, provider and patient reviewing results together, plum accent palette distinct from the access-themed posts to signal a different service moment

Insight

Timed to fall for a seasonal hook, while "Avi walks you through it" personalizes what would otherwise be a generic preventive-care reminder

"Tired all summer? That's worth looking into." · Same-week appointments, included in your membership

Target

Women in the Federal Way and Tacoma area who have been told their labs are normal but still feel tired, foggy, and run down

Angle

Root-cause positioning: lists the four things summer fatigue can actually be (thyroid, hormones, cortisol, nutrient levels) and positions the NP as the one who keeps looking after a normal result

Style

Warm kitchen photography, editorial serif headline, a checkmark line for the membership benefit, the brand's cream and sage palette

Insight

"I am not a 'your results are normal, you are fine' NP" names the exact experience the reader has had elsewhere and turns it into the reason to switch

"Summer burnout is real." · Mental health check-ins are part of your care

Target

Parents and caregivers running on empty by late July who feel they are not allowed to say so

Angle

Permission positioning: validates the feeling first (it does not mean you are weak), then folds mental health into primary care instead of treating it as a separate referral

Style

Hand-drawn speech bubble carrying the patient's own words in italic serif, minimal cream layout, light-blue line for the service callout

Insight

The bubble quotes the objection ("I didn't want to bother you with something small") and the body copy answers it, so the graphic runs the whole conversation before the caption starts

"Your PCP should be talking about movement." · Preventive visits are part of your Thrive membership

Target

Active adults in the Federal Way area who already exercise and have never had a primary care visit with room to talk about it

Angle

Contrast positioning: the rushed visit that ends with a pamphlet next to the Thrive visit that builds a movement plan, with prevention framed as something the membership already covers

Style

Golden-hour photo of a runner on a suburban sidewalk, serif headline stacked against the sky, a bold sans subline for the ask, navy logo bar on cream

Insight

The four-arrow list in the caption turns a values statement into four reasons to book, and the closing question invites replies the practice can answer one on one

"Longevity is not a prescription. It is a relationship." · Book a meet and greet at thrivehealthdpc.com

Target

Adults 45 and older in the Federal Way and Tacoma area who are thinking about healthy aging and have outgrown the fifteen-minute visit

Angle

Relationship positioning: lists five things that add healthy years (walking, sleep, muscle, a provider who knows your history, time) and lands on the last one as the thing direct primary care is built for

Style

Two women walking a waterfront boardwalk at golden hour, oversized serif headline on open sky, muted sage and cream palette, logo bar with the website

Insight

Putting "time, actual time, not a rushed fifteen minutes" last in the list makes the membership itself the longevity habit, so the meet-and-greet CTA reads as the natural next step