Content built to convert, not just scroll.
Every post maps to someone specific: the patient asking about cost, the PCP deciding whether to refer, the specialist checking credentials. Here's what that looks like across DPC, specialty hematology, infusion care, and concierge gynecology.
10+
Active healthcare clients across DPC, specialty, and infusion care
3
Platform-distinct voices per post
0
Generic captions — every post maps to a specific clinical message and audience intent
Three platforms. One clinical voice, calibrated three different ways.
Referral authority
Long-form clinical framing, condition education, and peer-credibility posts for PCPs, specialists, and referral coordinators. No hashtag stacks. The tone earns confidence from other clinicians. Not from patients browsing a feed.
Local trust-building
Insurance reassurance, accessibility language, and geographic hooks. CTA always directs to "call the office." Written to share naturally in community health groups.
Hook-first discovery
Single-sentence hook, arrow-list formatting, "link in bio" CTA, 10–12 lowercase hashtag stack. No emojis for clinical brands. Visual-first graphic briefs drive everything.
Graphic design
Single hero subject
Generous negative space, one dominant visual, one CTA per graphic. No multi-element infographic stacks. Clinical dignity over stock-photo warmth. Color justifies itself against the clinical message, or it doesn't make the cut.
Referral authority
Long-form clinical framing, condition education, and peer-credibility posts for PCPs, specialists, and referral coordinators. No hashtag stacks. The tone earns confidence from other clinicians. Not from patients browsing a feed.
Local trust-building
Insurance reassurance, accessibility language, and geographic hooks. CTA always directs to "call the office." Written to share naturally in community health groups.
Hook-first discovery
Single-sentence hook, arrow-list formatting, "link in bio" CTA, 10–12 lowercase hashtag stack. No emojis for clinical brands. Visual-first graphic briefs drive everything.
Graphic design
Single hero subject
Generous negative space, one dominant visual, one CTA per graphic. No multi-element infographic stacks. Clinical dignity over stock-photo warmth. Color justifies itself against the clinical message, or it doesn't make the cut.
Real posts. Real clients. Real strategy behind each one.
Thrive Health DPC
"Prevention is the plan." · Thrive Health DPC
Target
Men 25–50 who avoid the doctor. Reached during a cultural moment when the message lands without resistance
Angle
Reframes DPC membership around prevention rather than sickness. Meets the audience's existing mindset instead of fighting it
Style
Bold editorial type, navy/green brand palette, approachable male photography that removes clinical intimidation from the frame
Insight
"Included in your membership at no extra cost" eliminates the cost objection before it forms. Same-week appointments is the close
NextGen Infusions
"Your patients need infusion care. We make it easy."
Target
Primary care physicians and referring specialists. B2B content designed for where providers spend time, not patients
Angle
Friction elimination: positions NextGEN as the referral partner that handles everything providers don't want to manage themselves
Style
Split clinical photography, teal-navy authority palette. Real patient setting builds trust that stock imagery never could
Insight
PCPs don't avoid infusion referrals because they don't care. They avoid them because the coordination lands on their desk. Three bullets eliminate every friction point in under 30 words
Brodsky Hematology
"Check your iron in the first trimester."
Target
Pregnant women and their OBs. Speaks directly to the patient to influence the clinical conversation before it happens
Angle
Patient empowerment with a specific, actionable ask: "ask your provider for a ferritin" gives her something to do before she leaves the scroll
Style
Clinical-meets-accessible split composition. Teal for authority, red for urgency. Pregnancy photography grounds the message in human reality
Insight
Empowers patients to self-advocate while quietly positioning Brodsky as the specialist they'll need when those results come back abnormal
Brodsky Hematology
"A hematologist treats more than cancer."
Target
General patients who've avoided hematology due to fear, and PCPs unsure when a referral is appropriate
Angle
Perception reset: one sentence dismantles the biggest misconception blocking self-referrals and physician referrals
Style
Stark editorial. Red-on-white with macro RBC photography creates unavoidable visual tension. Nothing soft, nothing comforting
Insight
The cancer association keeps patients away and keeps providers from referring. One declarative sentence removes the barrier. "brodskyhematology.com" closes with credibility, not a pitch
Evolve Gynecology
"Care That Follows You" · Evolve Concierge GYN Membership
Target
Women in Las Vegas considering concierge or membership GYN care. Specifically the ones who've felt dismissed or rushed by traditional practices
Angle
Life-stage positioning: frames the membership around the patient's whole journey, not a single annual visit
Style
Warm luxury editorial. Earth tones, serif typography, physician photography that anchors clinical credibility inside an aspirational lifestyle frame
Insight
Four bullets hit the known objections: wait times, rushed visits, access gaps, and menopause continuity. "PERSONALIZED CARE. LASTING RELATIONSHIPS." seals the premium positioning before the CTA ever appears
Thrive Health DPC
"Your Evolve Membership Covers:" · The full breakdown
Target
Patients considering Evolve for gynecology care, and those already in a DPC relationship looking for connected specialty care
Angle
Partnership positioning: shows the integration of gynecology and primary care as one experience, not two disconnected appointments
Style
Brand-forward botanical aesthetic. Cream texture, vine borders, rose and handshake emblems. Warmth and clinical unity through visual metaphor
Insight
The image carries the strategy. Two circles connected by one continuous vine. Visual proof that gynecology and primary care can feel like one experience
What you get.
Deliverables
— Monthly content calendar as a Word doc
— Three platform-distinct captions per post
— Graphic headline and image-generation prompt per post
— Synced .xlsx tracking calendar from the same source data
— Posting schedule management and cadence oversight
— Monthly summary report with next-period preview
Our standards
— No generic copy, no AI tone, no filler language
— Practice-specific voice calibrated per client
— Clinical accuracy verified before every post
— Compliant with specialty and direct-care standards
— Revision cycles built into every production workflow
— Consistent Tue/Thu cadence or client-specified schedule
Deliverables
— Monthly content calendar as a Word doc
— Three platform-distinct captions per post
— Graphic headline and image-generation prompt per post
— Synced .xlsx tracking calendar from the same source data
— Posting schedule management and cadence oversight
— Monthly summary report with next-period preview
Our standards
— No generic copy, no AI tone, no filler language
— Practice-specific voice calibrated per client
— Clinical accuracy verified before every post
— Compliant with specialty and direct-care standards
— Revision cycles built into every production workflow
— Consistent Tue/Thu cadence or client-specified schedule
