Four complete identity systems for direct primary care and concierge practices, built from the ground up. Palette, typography, logo lockups, and voice, documented and ready for a designer or developer to build from.
A jewel-tone identity built on collaboration over authority: two circles in conversation, an editorial serif, and a mandate that rules out every medical-brand cliché.
The internal system behind this studio: foundation, audience, voice, identity, color, and type, the same framework we build for every client, applied to ourselves first.
Pediatric Direct Primary Care · North Fort Worth, TX
Sage and coral on book paper for a pre-launch pediatric practice: a parent and child drawn in one line, resting on an open book, and a voice built around the doctor who crochets hats for her newborns.
